In our ongoing series Highlights from the V&A Museum of Childhood, comes the Action man, 1970-1980. The placard reads thus:
"Toy designers try many different variations with a new toy design. They make changes before they are sure that it is ready to go onto the production line."
What the placard does not say: “For instance, the designers will see if the child prefers the action man to have flesh-colored underwear, or no head and no arms, or the leg amputated just beneath the knee.”